About Pure Shorelines

Bert Fenenga
Founder & CEO

Bert Fenenga is the Founder and CEO of Pure Shorelines.

Bert has been CFO for Eagle Creek, Inc., Outpac Designs, Inc. and Quiksilver, Inc., among others, in his 30 years working as a CPA.

Bert's expertise includes:​

  • Sales Tax Reporting;

  • GAAP, FAS and IFRS;

  • Financial Analysis and Reporting;

  • Strategic Planning;

  • Forensic Accounting;

  • HR, IT and Operations; and,

  • Cash flow, budget and forecast modeling.

Bert has had a wide variety of experience in branded consumer products and the retail, service, and real estate industries, amoung others, working for $10M to $2B 


Bert's overall philosophy has been to work smarter, not harder, and has achieved much of his success due to this.

© 2016 by Pure Shorelines LLC